Vans

Role: Art Director / Copywriter

Partner: Sierra Lesiak

Young Ones Student Awards: Silver Pencil

How can Vans make sure skaters understand the high performance and durability of the Pro Classics skate shoes? And how can they convince skaters to seek them out for their performance skate needs?

Idea - The Vans Inside Out campaign gives skateboarders an inside look into their shoe, while offering a tool to improve their skills on the board. It proves to skaters that these are the perfect long lasting skate shoe for them.

Made with Sierra Lesiak.