Bowlero
Role: Art Director / Copywriter
Partner: Lydia DeLuca
Young Millennials are all in different stages of their lives, as many are moving into their own place, some are getting married and starting families, and others are very job focused. How can Millennials get together and have fun when they all have new and different interests?
Idea: Bowlero offers a variety of activities beyond bowling, so there is something for everyone to enjoy. While one friend spends some time relaxing at the bar, the other can play a few rounds of pool. At Bowlero, bowling doesn’t just mean bowling, because you can bowl your way.
Bowlero will place photo booth installations in spots that the target audience frequently visits. Next to the photo booth are a variety of props relevant to the attractions at Bowlero. Consumers can snap a photo and share to social media.
Bringing the campaign online, Bowlero will have a sponsored Buzzfeed quiz, encouraging the target audience to discover what type of bowler they are. Each answer is determined by their personality and corresponds with an activity that they can do at Bowlero.
Made with Lydia DeLuca.
